Long Live Rock

The new “Long Live Rock” sign in front of the Rock Hall appears to be as popular as the script Cleveland signs. On a trip there a couple of weeks ago, there was plenty of interaction with the signs, as people posed in front of it, on top of it (including a gray-haired couple) and peering through the letters.

Bruce Kratofil is a market researcher, economist, and writer in Cleveland, OH. He grew up in North Ridgeville Ohio and is an alumnus of North Ridgeville High School and Case Western Reserve University.